The following information is straight from a Houston Bernard press release. I didn’t write any of it, but I feel comfortable sharing it because I have seen Bernard live and think he is fantastic. Bernard played in the Comix Roadhouse at Mohegan Sun a few years back. Anyone could tell by his stage presence and how well he entertained that he just didn’t fit into playing a small bar. Bernard belongs on bigger stages, and I enjoy seeing how he works his way up. I was sold when he started playing Cody Johnson, who is a more prominent name now, but at the time was a hidden gem from Texas. His latest song, “People We Are,” is a super relatable song; anyone who reads this page knows about the hardworking grassroots people Bernard is singing about. Enjoy the rest of the information from Houston and listen to his entire discography.
“I write a lot of my own music but I’m always open to recording others and when my manager asked me to listen to this song I knew it was right for me,” HOUSTON BERNARD says of his latest track, “People We Are,” which was released today due to growing demand and after the song’s popularity on Social Media. After sharing clips of the single on TikTok and other social media channels, Bernard began to see a growing number of fans sharing, requesting, and relating to the song. “People We Are” is written by Kim Penz (Lady Luck Publishing) and Cole Taylor (Jason Aldean, Florida Georgia Line, Luke Bryan, Cole Swindell) The single was produced in Nashville with Bill McDermott (George Strait, Tim McGraw, Vince Gill, Billy Currington, etc) “To me this story upholds all the philosophies and ethics of the Bernard family, growing up on the farm in Oklahoma generation after generation my Dad’s family was all about these standards: Doing the right thing, being self-sufficient, living within their means, and building something that will stand the test of time.” The song is now available worldwide on all streaming platforms and was added to New Music Nashville Spotify Editorial Playlist. Listen to “People We Are” here.
“People We Are” has that traditional country music sound, with relatable lyrics and catchy hooks, such as “We’re a little bit of hell yeah, and a little bit of amen” and, “a whole lot of work hard and throw in a little bit of playing.” Bernard is no stranger to hard work. His family, originally from Norman, Oklahoma grew up on a farm and were also musicians. “My dad told me that when he was growing up on the farm, they were still using an outhouse when he was a small boy and eventually putting their own plumbing and electricity in the home. They had a large farm in Norman Oklahoma. It was a small community at the time and my father was still going to a one-room schoolhouse. It seems like that would be 100 years ago but it was not.”
This isn’t the first time the Boston based singer-songwriter has achieved success through social media or radio. Bernard’s first single, “American Dream” charted on both New Music Weekly and Music Row and held the #1 spot on radio in the central region for 6 weeks on New Music Weekly. The music video was featured on CMT, and news outlet Country Rebel. That video can be seen on YouTube https://www.youtube.com/watch?v=uDGoJ0L2HYE.
Houston Bernard is already carving a path to success, having already released a number of popular singles. The talented singer offers a blend of relatable lyrics, powerhouse vocals, and a touch of twang. Several of those singles have been nominated for The New England Country Awards and the Josie Awards.
As Bernard continues to grow a loyal fanbase, his ultimate goal is to perform at the Grand Ole Opry and Stagecoach Festival, as well as to tour nationally. Houston has shared bills with country superstars like Luke Bryan, Old Dominion, Granger Smith, Montgomery Gentry, Marshall Tucker Band, and Clint Black.
With his previous releases, Bernard has already accumulated over 450k+ streams and is looking to break that number with this song. “I’m proud to carry the same hard work ethic and outlook into my life and music. Quality over quantity and I’m proud to represent the Bernard family and I think this song does just that. I’m hoping others will connect with it as I have and I’m blessed every day to be able to share my music with anyone who will listen.” And people are listening. In fact, New England Country Music Blog said Bernard is on the fast track to becoming a contender for great country music today. His sound, a little bit country, a little bit rock-n-roll, has attitude and depth.”