Jelly Roll is a pretty badass dude. While I am no expert on the man’s history, I did listen to this episode of “Bussin with The Boys” where he dives deep into his past.
For those who don’t know Jelly Roll’s music, it’s in a similar lane to that of Adam Calhoun, Struggle Jennings, and Upchurch. Some of his most popular songs are “Save Me,” “Creature” and “Fall in the Fall.” He has never really given a shit about fitting in or doing what will make him famous or rich, instead he has paved his own way. Interestingly enough however, that path he is paving has now taken him to the mother church of country music, the Ryman.
A few days ago, Jelly Roll at the Ryman. As a guy who grew up in Nashville, you could see during his set the emotions of performing at a place he grew up right down the road from. Most outlaw artists such as Jelly Roll hate record labels and mainstream country, but at the end of the day the Ryman is a different level. If an institution like that recognizes you, you’ve made it to a certain level. Jelly Roll might not be a household name, but the guy has 717k followers on Instagram and ten years of music behind him, so he’s very well established and ready to take the next step. Could that step be radio? He mentioned that he has radio friendly enough music that he might shoot his shot with.
Could Jelly Roll be the guy that pushes country rap to the next level? He just might be. With Adam Calhoun seemingly moving on from the game, Upchurch wanting to stay on the path he is on and doing it his way, Jelly Roll might be the guy that infiltrates mainstream country and flips it on its head. Now, if you’re like me, you don’t necessarily want country rap being the next phase on country radio. I would rather turn on the station and hear steel guitar and southern twang, BUT if we are acting like Dan + Shay are the biggest stars in country music, than country rappers deserve to be there just as much.
Country rap is on the up and up, and Jelly Roll’s latest accomplishment is noteworthy. The mother church of country music is recognizing Jelly Roll and his music. That’s massive, and it would be sick if he brought out the other boys that night. I haven’t seen any of these guys live in concert yet, but as the genre grows the tours will follow. I think it would be absolutely badass if they did a tour together, or even if Jelly Roll and Upchurch teamed up and Struggle Jennings and Adam Calhoun did it and went on tour. On social media, these guys are similar size or bigger than artists selling out arenas, why not give it a shot? Congratulations to Jelly Roll! Lets see whats next!