What’s up everyone? Chris here, founder of Beats Beer Bonfires. I wanted to write a personal message to you guys about some changes that will be coming to the brand. I started BBB back in 2020 and have put my entire heart and soul into this brand. But it isn’t 2020 anymore, and covid is over. Life for everyone is getting back to normal, and my life is no exception. I’m sure you’ve seen that I continue to post stories pretty much every day. But I’m also sure you’ve noticed that I have been slacking on Instagram posts. I’ve only written like 1 blog in the past 2 months. With that being said, it’s time to start fading BBB out and replacing it. I want to give you something I believe will be a much more entertaining follow, my personal life. Let me talk you through my rational here.
As I mentioned, I started BBB way back in 2020. I’m sure if you follow me close enough you’ve seen my Whiskey Riff beef article. I’m not going to get back into it, but after I got a little taste of blogging for them, I fell in love with it. I started Beats Beer Bonfires to try and compete with them. That might have been an optimistic goal that hasn’t worked out, but I was able to make a name for my brand. Every time something happened, I fell more and more in love with the brand. I’ve talked to some incredible industry people, A list artists, and some incredible people all over the country. It’s been a great way for me to network. I loved writing at first and telling people my opinions even if they didn’t care. Most of all though, it was a fun way for me to be around country music, a genre I love more than any other. I’ve listened to so many artists I hadn’t heard of before this. Artists like Tim Montana, and Jade Eagleson, who have become favorites of mine.
So why am I phasing out BBB if I love it so much? Well, unfortunately life is getting in the way. First off, when BBB started, I had a few friends of mine on board, and some of them did write outstanding articles. However, as the brand grew and I needed more, they gave me less and eventually stopped writing at all. It’s hard to go up against Whiskey Riff and Taste of Country when you’re writing by yourself. (No shade I love all my friends.) Sure, I’ve had one off articles from the Maine Meat Collection and Up2Date country. But it’s not possible to be a one-person blogger when you’re chasing the top brands in the industry. The next reason that I’m fading BBB out is I’m not a huge fan of new music right now. I’ve loved some new artists, like Jelly Roll, Muscadine Bloodline, Bailey Zimmerman, and Jackson Dean. However, artists who were my favorite not all that long ago, like Jason Aldean, have been putting out shit music in my opinion. I also don’t care for Americana stuff. Zach Bryan has been taking the genre by storm, but he isn’t my type, so I don’t want to talk about him. It’s hard to write about a genre that you aren’t excited about.
The final and main reason that I am phasing out BBB is simply time. In 2020 I was a 23-year-old who had just graduated college. I started a job as an Assistant Vegetation Management Coordinator for my local power company. Nothing was happening because of the Fauci Flu. Now it’s 2022, and since BBB didn’t blow up the way I had hoped, I need to decide on how I want to split up my time. I’m working my ass off for a promotion, and then I come home and stress about trying to grow the brand. It’s time to stop for now. I need to get back into doing things outside of growing BBB that I love to do. So, what will my Instagram and the brand look like going forward?
First off, I’m going to phase BBB off the Instagram and make it my own personal page. If you want to unfollow me for that, I completely understand. But you should give me a chance. I’m going to still talk about country music, like I said I love the genre. If I find music I love, I’m still going to share it. I’m also going to keep doing the best things BBB had been doing. I love doing brackets, top 10’s, and things of that nature. I’ll keep experimenting with new things, like I did with the hot takes, and album track rankings. Even though the profile picture won’t be the BBB logo, and the name is going to change, BBB will be at the heart of what I do.
So, what will this new page look like? Well, my name is Chris Reel, so that will be what it’s called. I’ll never call myself a country boy or redneck, that’s for you to decide. But, I will be doing things that relate to what that demographic of people love. I love competing in truck pulls and mud bogs. I love fishing and am learning how to hunt. I’ve said it before and I’ll say it again, country music will be there. I also love sports, my favorite teams are the Yankees, Heat, Giants, and Devils. I love gambling and will be talking about that. I want to continue to create content, so I might fuck around with interviewing people. I’ve talked to the Boots and Whiskey Podcast about working together on a project. I’ve talked to other friends about doing something cool together. This page is really just going to be what BBB was supposed to be at the end of the day. It never was supposed to be a “country music page” because there are so many it gets watered down. Instead, it was supposed to be a redneck lifestyle brand.
I think my personal life will also be interesting to people. Justin in 2022, I have traveled to Buffalo, Tampa, Charlotte, New York, Boston, Miami, Vermont, and Pennsylvania. This isn’t to mention some stuff I have planned in the second half of the year. I’ve been to PBR events, NFL games, Yankees games, a Heat and Marlins game, I’ve done so much cool shit. I’m looking for a house in the worst economic time to buy a house in the history of the world. I’ve been in a relationship for a long time with an amazing girl. I’ve been learning how to improve mental health and use your brain as a weapon. I’ve been learning how to be a healthier person. I want to take people inside all these things because I know I’m not alone.
This was sort of a long-winded way of saying BBB is going on hiatus, but I want to be very clear of one thing. I’m very proud of what I’ve done, and this isn’t a failure. It’s a great project that is happening at a bad time. I’m going to build off the fruits of my labor and what BBB has given me. I’m going to continue to blog until January and share all the content that you’ve come to know and love. Could BBB come back someday? Absolutely, and I hope it does! But in the next month, say goodbye to the page normally known as BBB and hello to the new page, Chris Reel.